Welcome To

Seth & Co.

Your next timepiece awaits!
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FREE Express Shipping

We include fully insured express shipping with every order, guaranteeing you can enjoy your new timepiece as soon as possible.

Top Notch Customer Service

Your satisfaction is our top priority. Buying a luxury watch can be stressful and even intimidating at times. This is why we strive to bring complete transparency into the entire watch buying process, so you can feel confident in your purchase.

Authenticity Guaranteed

All of our watches undergo a rigorous multi-point inspection process to ensure every single watch we sell is 100% authentic, functioning as it should, and meticulously verified.

The Best Prices

Not having a physical storefront keeps our overhead costs very low. Instead of pocketing the difference like most would, we pass this savings onto you which allows us to bring wholesale-like prices to the public.

New Arrivals

-3%

Tudor Royal 40mm Blue Dial Stainless Steel M2840D1A0-0002

Original price was: $3,675.00.Current price is: $3,550.00.
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-26%

Grand Seiko Evolution 9 Spring Drive 5 Days ‘Atera Blue’ SLGA025

Original price was: $11,000.00.Current price is: $8,150.00.
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-9%

Tudor Black Bay 58 Black Dial T-Fit Oyster M7939A1A0NU-0002

Original price was: $5,225.00.Current price is: $4,750.00.
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-19%

Tudor Black Bay 41 Burgundy METAS Master Chronometer Jubilee M7941A1A0RU-0003

Original price was: $5,450.00.Current price is: $4,399.00.
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-11%

Tudor Ranger 39mm Black Dial M79950-0001

Original price was: $4,025.00.Current price is: $3,599.00.
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-12%

Tudor Black Bay 41 Monochrome METAS Master Chronometer – Jubilee – M7941A1A0NU-0003

Original price was: $5,450.00.Current price is: $4,799.00.
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-19%

Tudor Black Bay GMT Pepsi White Opaline Dial M79830RB-0010

Original price was: $5,275.00.Current price is: $4,299.00.
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-11%

Tudor Ranger 39mm Black Dial M79950-0001

Original price was: $4,025.00.Current price is: $3,599.00.
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-12%

Tudor Black Bay 41 Monochrome METAS Master Chronometer – Jubilee – M7941A1A0NU-0003

Original price was: $5,450.00.Current price is: $4,799.00.
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-19%

Tudor Black Bay GMT Pepsi White Opaline Dial M79830RB-0010

Original price was: $5,275.00.Current price is: $4,299.00.
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-8%

Tudor Black Bay 58 GMT ‘Coke’ on Rubber M7939G1A0NRU-0002

Original price was: $5,275.00.Current price is: $4,850.00.
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Locally Owned Business
Committed to Serving you

Why Choose

Seth & Co?

Here at Seth & Co., we are committed to providing unparalleled one-on-one customer service to ensure your online watch purchase is an unforgettable experience. We strive to build lasting relationships by bringing transparency and honesty to the watch buying process. Simply put, our ultimate goal is for the value that you receive to exceed the price that you pay.

Luxury Watches For Men

brands we buy & sell

Audemars Piguet Logo
breitling logo
Cartier logo
Girard perregaux Logo
Grand Seiko Logo
H moser Logo
Hublot Logo
International Watch Company logo
longines logo
Omega Logo
panerai Logo
Patek Philippe Logo
Rolex Logo
TAG HEUER Logo
Tudor Logo
Ulysse Nardin logo
Zenith logo
testimonials

Here’s what our clients have to say

more reviews
David G.

"One of the best online buying experiences I've ever had. Excellent service, and I'm delighted with the watch."

Marzban R.

"One of the best transactions I've ever had. I received the watch within 24 hours of placing the order!! Fantastic service! Will definitely be buying from the[m] again."

Lindsey D.

"Fantastic experience. The seller was prompt and professional with all communication and shipping. The watch was shipped immediately upon payment and it is beautiful and exactly as depicted and described. Highly recommend."

Leroy M.

"Excellent dealer. Communication was great and delivery was flawless and lightning fast. Watch and accessories exactly as described. Over the moon with my new timepiece!"

Stephen C.

"Overall, these guys/gals were great! Highly recommended. Not a worry with authenticity, warranty, or condition. Great communication with Seth and always helpful. The packaging was unbelievable! Thanks again."

John H.

"Very professional and extremely fast transaction. Communicated with seller on a Saturday night about the watch and had the watch by Tuesday at noon. Would highly recommend doing business with them."

Ryan H.

"The entire process couldn’t have been smoother. The communication over a holiday weekend was on point. The watch was overnighted to me making the whole process easy as can be."

Hector Z.

"Extremely communicative, extremely diligent. Very courteous and straightforward. Delivered exactly as promised and pictures reflect the item purchased."

William S.

"I reached out directly to the seller to confirm item and accuracy. He gave me options and explained everything to me in a way that comforted my concerns. I would highly recommend this seller and I look forward to my next watch thru him."

Torin H.

"Excellent communication and even responded to me on the weekend. Very well packaged and overnight shipping makes this a no brainer. Thanks for the quality customer service which is becoming a rarity these days!"